March 10, 2025
Written by aon
Phuket Cacao
ภูเก็ตโกโก้ รวมกลุ่มคนรักโกโก้จากต้นน้ำถึงปลายน้ำ นำเปลือกโกโก้เกรดต่ำมาพัฒนาเป็นผลิตภัณฑ์แฮนด์เมดที่สะท้อนเรื่องราวของชุมชนโกโก้ภูเก็ต
Brand’s inspiration
Phuket Cacao: When a Cacao Community Turns "Waste" Into Art
A coconut-island cacao story with a very creative twist
Most cacao stories start with the bean. This one starts with the shell.
Phuket Cacao is a community enterprise built around something most chocolate producers would throw away: the husk and outer shell of the cacao bean — the lower-grade material left over after the nibs are extracted for chocolate.
Instead of discarding it, the people behind Phuket Cacao decided to experiment. What could they actually make from this material?
Who's Behind It?
Phuket Cacao isn't a single person or brand — it's a collective. Farmers, processors, chocolate makers, and businesses (cafés, dessert shops, hotels) all working together along the full supply chain — from the trees to the table.
The collective includes people from every step:
- Upstream: the farmers who grow and harvest the cacao
- Midstream: the processors who ferment, dry, and turn the beans into chocolate
- Downstream: the businesses that use it — cafés, bakeries, hospitality
The collaboration was born from a shared belief that cacao is more than just an ingredient. It's a culture, a livelihood, and a future.
The Products
The material experiments led somewhere genuinely surprising: handmade goods that tell the story of the Phuket cacao community.
Using low-grade cacao husk and shells — material that would otherwise be discarded — the collective has developed handcrafted souvenir products that carry the identity of where they came from. Each piece is a small story about sustainable production and community pride.
Their Own Words
"For us, cacao isn't just about dried beans or raw ingredients. It's culture, life, and the future."
Thank you to everyone who has supported what this community is building. We're proud to be part of telling this story.